Solutions are only as useful as the users and customers they enable to do their jobs. There is no better way to capture and gain consensus on what needs to be built than clearly documenting the journey of those users – placing solution elements in the context of the user’s world. And there’s science to the approach. Choosing the right representative images (instead of chapters of text in thud-factor documents) can reduce the cognitive load of stakeholders and team members and align stakeholders to what needs to be built far more effectively than other types of documentation.

Bluphrog has created countless journey maps (well over 100 at this point), and the maps have hung in many commercial and government buildings - including the Pentagon. However, most of those can’t be shared on a public-facing website as they are very information-rich and contain proprietary information. Bluphrog journey maps contain the content of multi-page documents, and deserve to be studied a little more than a typical “infographic”. All that said, a few examples have been presented below.